• logo for Marleigh Window Fashions
    logo for Marleigh Window Fashions
  • logo for Celtic Cat
    logo for Celtic Cat
  • logo and stationery for Shive Supply Chain Solutions
    logo and stationery for Shive Supply Chain Solutions
  • logo for Using, the movie
    logo for Using, the movie
  • logo for Keystone Homes
    logo for Keystone Homes
  • logo for Artscog.com
    logo for Artscog.com
  • logo for Central Illinois Operation Santa
    logo for Central Illinois Operation Santa
  • logo for Chicago Greater Ashburn CDC
    logo for Chicago Greater Ashburn CDC
  • logo for Prairie Glen Productions
    logo for Prairie Glen Productions
  • logo for Allison Carr, Artist
    logo for Allison Carr, Artist
  • logo for CampaignPro.com
    logo for CampaignPro.com
  • logo for home-grown spice company
    logo for home-grown spice company

designs - logos

A logo is like your face.  To you, it gives an appearance of you.  To the audience, it is their recognition of what you are.  Designing a logo—creating shapes, adding text, using colors—is small task in comparison to associating your desired recognition to it.
I think the key is "desired recognition."  Before even thinking about a logo, it is important to know what you desire others to recognize you for, i.e. what do you want to be known for.  This should be beyond the obvious; it should be unique.